Like My Facebook Page!
This phrase is a huge part of our current lexicon. From your dentist to local coffee shop, or your college’s alumni association to your grandma’s best friend’s niece who sells Tupperware, everyone has a Facebook page.
Facebook pages are meant to help business and brands reach their audience! When trying to decide if a Facebook page is beneficial for your organization, business, or hobby there are a few questions to ask yourself.
Why do I want a Facebook Page?
So you want to create a Facebook page, but do you know why? Is it to share your business, organization or hobby in a public space? If so, great! But remember that even those who like your page may not always see it in their feed. This is due to the FACEBOOK ALGORITHM. Don’t let the algorithm scare you, Facebook pages can be good for business.
They are the only place you should actively pushing your business for two reasons. One, Facebook TOS is strict on promoting business content on personal profiles. Just because so-and-so does it, doesn’t mean you should. Two, no one wants to be bombarded by your business venture in between cat memes and BuzzFeed Quizzes.
Who do I want to see my Facebook Page?
Pages are PUBLIC. That means your Granny in North Carolina, your ex-boyfriend in Kentucky, a random pen pal in Germany and anyone else on Facebook can view your page, like it and follow it. As always, it is important to be aware of who can have access to what you are sharing. For this reason, have some rules set to maintain safety. It is important to protect yourself and other who may be featured or linked to the page, such as minors.
What do I share on my Facebook Page?
Content is tough for some, but the basics for any page are your mission, product, services. You can also highlight those who are involved, such as employees or volunteers. Content should drive interactions, whether it is to donate time and money, or make a purchase. But don’t just post to get people to donate or buy. Use your content to educate or engage too. The people who interact are more likely to care about your organization or company.
I’m ready to create a Facebook Page!
Ready to create your page? Great! Be sure to look over Facebook’s policies on pages. They also have some great tips on utilizing your page.
Make sure to fill in all the information you can when creating your page. Then invite your friends to like it and share it on your personal profile!
